Lazada’s policy on Counterfeits, Replicas and Intellectual Property Infringement

Ellen Deng

Counterfeits and Replicas

We take product authenticity very seriously. The sale of counterfeit products on the Lazada platforms, including any products that have been illegally replicated, reproduced, or manufactured, is strictly prohibited.

It is each seller’s responsibility to source and sell only authentic products and to immediately deactivate any product that is in violation of our guidelines:

1. Items that apply a trademark (e.g. a brand or character logo) on the product, the product packaging, or anywhere in relation with the product, without authorization by the trademark owner.
2. Items that contain specific design elements (e.g. cartoon characters or colorways) protected by a trademark, without the authorization by the trademark owner.
3. Items that bear such similarities with other products that they are likely to deceive buyers into thinking they are made or sold by the owner of the other product's brand (e.g. a replica of a branded item with or without altered logos).
4. Items that are in violation of any local country laws in which they are sold

In case of doubt we advise you to talk to the manufacturer and/or distributor of the products, and to your legal advisors. Lazada will collaborate closely with brand owners, its customers and the authorities to prevent the sale of counterfeit items.


Other Intellectual Property Infringement

We aim to protect rights owners from copyright or trademark infringement. The unauthorized use of images and product photos from the rights owner is illegal and is strictly prohibited by Lazada.

It is each seller’s responsibility to use their own product images when creating a listing. If you wish to use someone else's photos and images, ensure you have permission from the rights owner or creator.

For more information, please refer to Lazada University: Agreement & Policy

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