How does Lazada get its pricing data and how often is it updated?
Lazada acquires competitor data from both online and offline competitors through various sources:
- Web Information extraction tools built in-house at Lazada
- 3rd party vendor solutions for web extraction
- Manually monitoring competitor websites
- Store Visits/ Phone calls
- Newsletters/Pamphlet collection
- 3rd party vendor for category specific stores
Online data is refreshed every day whereas offline data is refreshed every month.