Business Advisor

Dispute Management


How can Business Advisor help me?

‘Know Your Business, Grow Your Business’

  • Keep track of key metrics that determine your shop performance
  • Dive down into the details to gain business insights
  • Take the right actions to improve sales!

Frequently Asked Questions

1.Why do I see dashes or empty fields for some date selections? Why does page views data and conversion rate look different from what I used to see in Analytics Portal?

Traffic data (page views, conversion rate, visitor) is only available since December 2017. This is due to an update of tracking methodology to account for pageviews across different colors/sizes in the same product detail page


2.How can I get a complete set of my SKU data?

You can export data for 2000 SKUs at once. If you need more data, please apply Category/Brand filters to export data in batches.


3.When is data refreshed?

Data (except for lowest price comparison data) is refreshed every morning. Eg. After 9am on 2 Jan, you should be able to start viewing 1 Jan data.


4.What does lowest price refer to? How frequently is it refreshed?

Lowest price indicates lowest price of the same SKU on other platforms outside Lazada, with adjustments for differences in warranty, discounts and attributes. The comparison price is refreshed daily for popular SKUs and within a few days to a week for other SKUs. Data is populated as of the previous day, not real-time.


5.Why do I see the same item appearing multiple times on my Product Ranking?

Data is at SKU level, so for the same item with different colors/sizes, you will see multiple listings.


6.How far back can I go with date selection?

You can choose from:

  • Yesterday
  • Last 7 Days
  • Last 30 Days
  • Day selection: Any day in last 90 days
  • Week selection: Any week in last 14 weeks
  • Month selection: Any month in last 13 months


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