At Lazada, we always strive to improve the support that we provide to help you grow your business. We periodically monitor the traffic your products drive and we deactivate your non-performing products.
We take a series of criteria into consideration and make sure only product listings that have zero impact on your existing sales are deactivated. We combine the result of various topics such as the duration of the product onsite, last edit , number of orders and various traffic channels etc.
If the item meets the criteria for the past 90 days, it will automatically fall under “Poor Quality” section in product overview.
Why are we doing this?
We noticed some of your products are not gaining any traffic and therefore unable to generate sales. To help you grow and focus on products that are performing well, we would like to help you clean those products with low traffic. By setting the non-performing products offline, it helps to drive more traffic to the performing products and gives the rest of the products more opportunity to generate sales.
What will I see as reject reason?
When your product is deactivated due to non-performing reasons, you will see the reject reason “High search exposure but low page views”. This means that product has appeared many times from the search histories but has very low views into individual product page.