Lagging Product

Sophia Yin

At Lazada, we always strive to help you grow your business. By systematically checking what are the products driving traffic to your store, we deactivate those that are not performing to help you identify poor performing products. Rest assured that these products are not deleted. We take a series of criteria in account to make sure only products that have zero impact on your existing sales are deactivated.

Poor performing products can be found in the “Poor Quality” section of “Product Overview”.

 

Why are we doing this?

We noticed some of your products are not gaining any traffic and therefore unable to generate sales.  To help you grow and focus on SKUs that are performing well and fix poor performing products, we would like to help you identify those SKUs with low traffic. By deactivating the non-performing SKUs onsite, it allows more efficient use of traffic and gives the rest of the SKUs more opportunity to generate sales.

What can you do?

We find that the most common root cause of poor performing products are related to content quality. You can edit the product to improve your product content by enhancing product description with rich content such as images, improving attribute fill rate, review the product title and consider if it accurately described the product. Appended are the links:

how to improve product content here 1. To monitor your product performances, check out Business Advisor here 2.

To monitor your product performances : 

https://university.lazada.com/course/view.php?spm=a2oa2.trainings.0.0.2c52395azGmnrb&id=94

To check on Business Advisor : 

https://lazadahkpsc.zendesk.com/hc/en-us/articles/360000281323-Business-Advisor

 

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